So that brand spanking new website is now finished and live on a server that has blazing speed, a solid reputation of being secure from hackers, and top-notch customer service. Your email is up and running seamlessly. The website itself has loads fast, has simple navigation and visual appeal, and has a call to action that effectively that sells your unique value as well as compliant code and proper on-page seo. So now what?
Simply put – market it where your target customer is looking for you. This includes local maps (on the internet this includes Google Maps, Bing and Yahoo), social media (such as Facebook, Twitter, Google+, and a blog to write fresh content), and of course other advertising methods such as industry specific directory listings, paid banner ads, print ads, free classified advertising, and even email / snail mail marketing. Just follow these 3 simple steps:
1 – Know where your target market is looking for you.
In the case of directories, use local as well as industry specific directories. Ensure it is optimized for local search engine marketing (keywords, core message, etc.). In the case of social media, find other pages that are relevant to yours. Just don’t be rude post on a competitors page. In the case of ads, stay true to the core message of your unique value.
2 – Post something that gains their attention.
Use humor, shock, or merely something relevant and memorable. Post about new products, services, or happy clients. Offer a discount. Post misc. snippets of anything that would be relevant to the target customer in terms of common interests. Above all, be sure to do so often to stay in front of your target market but do so in a way that is not pushy, annoying, or otherwise regarded as merely spam. Relevant content is king resulting in good seo.
Offline, don’t forget about email marketing or snail-mail marketing to get your message directly to the clients mail box. Even in a digital age, paper ads (newspapers, magazines etc.) are still a powerful tool. The same rules as above applies – make it relevant and don’t spam. Networking and basic prospecting are key.
3 – Be ready to respond.
However, this requires the understanding that gaining visibility takes time, patience, and effort. Gone are the days of “build it and they will come”.
If you are looking to build a website, redesign your website, or need ideas to market your new website, give us a call. We are here to connect the pieces of your online presence.